Francis founded Nexus Mediaworks International Group together with AirAsia Airlines’s co-founder and Chairman Datuk Aziz Bakar in 2005; currently, living and operating Auckland, New Zealand business operation. Francis Lui is one of the premier experts in the fields of SEO, Mobile SEO, SEM, CRO, SMM, ORM, Social Commerce and e-Commerce . This bold statement is proven by Francis’s remarkable track record of successes and a compelling fact: His ongoing expertise has placed more sites in small medium enterprises, local conglomerate and multi-national companies in top positions than any other search engine optimization company in South East Asia region. Francis is responsible for enterprise digital media planning and excution, setting the strategic online direction, developing proprietary technologies, overseeing the digital team, training corporate and multi-national staffs in the area of digital media and setting corporate sales and marketing goals. He has also earned a reputation as an educational and captivating speaker in the area of Internet Marketing and Online Marketing in the region. At Nexus, Francs worked with some of the hottest Web properties in Malaysia including Airasia Airlines, Telekom Malaysia, DraftFCB, Dentsu, Frasers Hospitality, Multimedia Development Corporation MDeC, Transworld International, and thousand of small medium enterprises web properties in Malaysia, Singapore, Indonesia, South Korea, Australia and New Zealand. Francis has extensive years of experience in writing SEO and SMM strategies for multinational companies in South East Asia region. Francis has demonstrated strong knowledge in developing content strategy throughout the entire web development process for thousand of clients. He has extremely strong ability to strategise and analyse customer needs and define long term online strategies for meeting them to ensure improved search performance and lead conversion. Manage a big team of SEO strategists, web developers, social media planner, project direction and deliverables and all digital needs.